A people-first* Shopify studio creating beautiful, high-trust websites.
We design Shopify sites for the finest small businesses in the world.

“People first” means putting the real world problems of your customers above technical features, aesthetics, and even analytics. With a deep respect for your customer we:

design with joy; good design feels calm and clear
build with empathy, prioritizing privacy, usability and accessibility
grow your profit based on trust, connection and loyalty not hustle marketing or endless urgent pop-ups

We're well-known for sites that are warm, charming and memorable because we make the way people feel the centerpiece of our practice. If this sounds interesting to you tell us about your business today: Inquiry Form

2026 Services

100% custom Shopify themes

Our core offering since 2011

Truly one-of-a-kind, sky is the limit themes, created with you from a blank canvas. A site that matches your branding in tone and style with exquisite care with built-in custom features that outperform app store solutions. Perfectionists? We can handle you.

perfect for: established businesses with existing branding ready to invest in a true business asset

not a fit for: first-timers

Semi-custom on Shopify

Start with our simple H+H theme

Our own in-house Shopify template is made to be used “plain” just as it is, or lightly customized to reflect your brand. A minimalist workhorse of a shop up in weeks not months. Start simple and come back to us for more customization when you're ready, no rebuilding required.

perfect for: “done beats perfect” people, new-to-Shopify, tiny businesses working on proof of concept

not a fit for: those looking for pixel-perfection on day one

Growth Partnership

We've seen what works and what doesn't

We pair experienced human judgment with Shopify’s evolving native tools to keep your shop fresh, efficient and profitable. Real hands-on support and from the team that already understands your business.

perfect for: H+H clients who want a proactive ecommerce partner after launch

not a fit for: businesses looking only for occasional emergency fixes, or stores we didn’t build ourselves

Accessibility Audits

Accessible sites work better for everyone

We’ll demystify what accessibility really means for your Shopify store, teach you about how it impacts your customers, and talk about what to prioritize first. You’ll have the chance to ask questions in a safe, trusted space and leave with a good basic understanding of best practices and compliance standards.

perfect for: Store owners who have heard of accessibility and are overwhelmed, who want practical first steps done for them quickly

not a fit for: Folks looking for quick-fix app solutions, certifications, or guarantees from an attorney

Shops for Etsy grads

Your business is more than a group of listings

If Etsy no longer feels like the place your business can grow, you’re not imagining it, and you’re not alone. We’ll help you turn your successful Etsy shop into an independent brand you own outright.

We're excited to help you put your products, your customer relationships, and your future first.

perfect for: creatives who are over Etsy's changing values and rising fees

not a fit for: those looking for a simple listing migration, the lowest-cost launch possible, or a site that can be set up and forgotten

Text us to inquire:

505-585-0833

About

Zak H

“Zak is my hero. He’s so quick and helpful and is always able to make my crazy Shopify dreams happen. I highly recommend him if you’re looking for an awesome Shopify Expert!!” — Emily Ley

Lauren H

“Lauren! These pages are STUNNING! You have absolutely captured our brand and the vibe I’m looking for! Thank you so very much :) …I’m just swooning for this overall. You are so talented!”

We want to be oasis makers.

Hardage + Hardage is a boutique web design studio that helps businesses grow with longevity in mind. Our approach is built on two decades of experience creating calm, high-trust websites in a noisy online world.

Our clients are typically designers, illustrators, artists, stationers, shopkeepers and other creative entrepreneurs, though we have loved working with any business that values creativity and takes pride in their customer care. We’re passionate advocates for avoiding the “app bloat” that drives frustrated customers away, protecting data and privacy wherever possible, and triple-checking consent with transparent marketing opt-ins. This trust-building protects your brand in layers, greatly reduces buyer burnout, and pays off in high conversion and customer loyalty. (Bonus: ethical sites load faster too.)

Informed by in-depth industry research on accessibility, meaningful usability, and human-over-algorithm content strategy, our small team of five listens, guides, and works together to co-create beautiful, cohesive websites that deliver steady profitable growth without repetitive, aggressive tactics. Our designs have been called “warm and charming,” “cheerful, clean, modern, calm, and uncluttered.”

If these words resonate with you, we’d love to meet you. Say hi to get started: hello@hardage-hardage.com.