A people-first* web design studio creating high-trust websites
that invite visitors to pause, ponder and engage.

“People first” means putting the real world problems of your customers above technical features, aesthetics, and even analytics. This approach gives us the freedom to:

design with empathy
prioritize usability and accessibility
choose transparent, consent-based opt ins and promotions
create content that informs, helps, and satisfies
grow profit based on trust, connection and loyalty

Putting human experience at the core of every decision lets us create warm and charming websites that are not only functional and attractive, but meaningful, memorable and satisfying for the people who use them. If this sounds good to you we’d love to hear from you. Send us an email: hello@hardage-hardage.com.

2025 Services

100% custom Shopify themes

Our core offering since 2011

Truly one-of-a-kind themes, designed on a blank canvas like fine art. Paired to your branding in tone and style with exquisite care. Our unique “inside out” method makes your item and collection pages shine where other ecomm stores spend user attention budgets too soon.

perfect for: established businesses with existing branding ready to seriously invest in a true business asset

not a fit for: brand new businesses

New!

Semi-custom on Shopify

Meet Mill-Bristol

Our house-made Shopify template comes with layout and style choices locked in. No endless choices to wrestle with on your end, just an elegant workhorse of a shop. Made to be used “plain” just as it is, or customized professionally at many price points.

perfect for: “done beats perfect” people, new-to-Shopify, or longtime Shopify merchants ready for a fresh start

not a fit for: those looking for pixel-perfection on day one

New!

Community websites

Ultra-simple microsites

Made with consultants and service businesses in mind, this offering is for bite-sized information sites. Think: “I should make a site on wix but I don’t want to.”

perfect for: all the solo and small businesses that make our communities go: farmers, therapists, housesitters, carpenters, tree trimmers - you name it!

not a fit for: large teams with complex info to organize

Expert support

Your secret weapon for thriving on Shopify

Enjoy the peace of mind of that comes with having a web team that knows your site inside and out. HH sites are designed to be fixable and flexible as needs change. Our maintenance protocols and signature Spring Cleaning means that your investment lasts as long as you choose to tend it.

perfect for: every H&H client

sorry! we aren’t currently offering support services for non HH sites right now

Classic html sites

Modern, well-organized info sites managed for you

Polished websites for businesses and practices that need multiple pages to showcase a range of services, display portfolios or galleries, share menus, and provide detailed information for their clients.

perfect for: architects, restaurants, law firms, dentists, clinics, non-profits, specialists

not a fit for: those who want to manage site changes in-house without ongoing support

Text us to inquire:

505-585-0833

About

Zak H

“Zak is my hero. He’s so quick and helpful and is always able to make my crazy Shopify dreams happen. I highly recommend him if you’re looking for an awesome Shopify Expert!!” — Emily Ley

Lauren H

“Lauren! These pages are STUNNING! You have absolutely captured our brand and the vibe I’m looking for! Thank you so very much :) …I’m just swooning for this overall. You are so talented!”

We want to be oasis makers.

Hardage + Hardage is a boutique web design studio that helps businesses grow with longevity in mind. Our approach is built on two decades of experience creating calm, high-trust websites in a noisy online world.

Our clients are typically designers, illustrators, artists, stationers, shopkeepers and other creative entrepreneurs, though we have loved working with any business that values creativity and takes pride in their customer care. We’re passionate advocates for avoiding the “app bloat” that drives frustrated customers away, protecting data and privacy wherever possible, and triple-checking consent with transparent marketing opt-ins. This trust-building protects your brand in layers, greatly reduces buyer burnout, and pays off in high conversion and customer loyalty. (Bonus: ethical sites load faster too.)

Informed by in-depth industry research on accessibility, meaningful usability, and human-over-algorithm content strategy, our small team of five listens, guides, and works together to co-create beautiful, cohesive websites that deliver steady profitable growth without repetitive, aggressive tactics. Our designs have been called “warm and charming,” “cheerful, clean, modern, calm, and uncluttered.”

If these words resonate with you, we’d love to meet you. Say hi to get started: hello@hardage-hardage.com.